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Privacy policy

H. BARBER & SONS, INC.

PRIVACY POLICY

Effective Date: February 14, 2026

Last Updated: February 14, 2026

1. Introduction

H. Barber & Sons, Inc. (“H. Barber,” “we,” “us,” or “our”) is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit or interact with our websites, subdomains, online tools, and contact forms, including but not limited to hbarber.com and any subdomain thereof (collectively, the “Sites”).

Please read this policy carefully. If you disagree with its terms, please discontinue use of our Sites.

We are headquartered at:

H. Barber & Sons, Inc.

15 Raytkwich Road

Naugatuck, Connecticut 06484

United States

Email: hbarber@hbarber.com

Phone: (203) 729-9000

2. Scope of This Policy

This Privacy Policy applies to:

  • All pages and subdomains of hbarber.com
  • Online tools, calculators, and assessments embedded on or linked from our Sites, including iframe-embedded tools hosted on third-party platforms such as ScoreApp and Replit
  • Contact forms, inquiry forms, and lead generation funnels operated by H. Barber & Sons
  • Email communications initiated through our Sites

It does not apply to third-party websites linked from our Sites. We encourage you to review the privacy policies of any third-party sites you visit.

3. Information We Collect

3.1 Information You Provide Directly

We collect personal information that you voluntarily provide when completing forms on our Sites, including:

  • First and last name
  • Email address
  • Phone number
  • Organization or company name
  • Beach or facility location (city, state, or country)
  • Information about your beach cleanup needs or interest in our products

We do not collect payment information, government identification numbers, or any sensitive personal data (such as health data, racial or ethnic origin, religious beliefs, or biometric data) through our Sites.

3.2 Information Collected Automatically

When you visit our Sites, certain information is collected automatically through cookies and similar tracking technologies, including:

  • Browser type and version
  • Device type and operating system
  • IP address (anonymized where required by law)
  • Pages visited and time spent on pages
  • Referring website or source
  • General geographic location (country or region level)

This data is collected in aggregate and is not linked to your personal identity unless you have also submitted a form on our Sites.

3.3 Information from Third-Party Tools

Our Sites embed tools hosted on third-party platforms (including ScoreApp and Replit). When you interact with these embedded tools, the third-party platform may collect data subject to their own privacy policies. We recommend reviewing those policies independently. Any data you submit through these tools that is transmitted to us is handled in accordance with this Privacy Policy.

4. How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to your inquiries and communicate with you about our products and services
  • To send you relevant email communications about our products, if you have submitted a form expressing interest (you may opt out at any time)
  • To improve the content, functionality, and user experience of our Sites
  • To analyze website traffic and usage patterns using aggregated, anonymous data
  • To share your inquiry with an authorized regional dealer if you are located in an area served by our dealer network, and only for the purpose of following up on your inquiry
  • To comply with applicable legal obligations

We do not use your personal information for automated decision-making or profiling that produces legal or similarly significant effects.

5. Legal Basis for Processing (European Users)

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, we process your personal data under the following legal bases as established by the General Data Protection Regulation (GDPR) and applicable national laws:

  • Legitimate Interests (Article 6(1)(f) GDPR): We process personal data submitted through our contact forms to respond to business inquiries and follow up with prospective customers. This processing is necessary for our legitimate business interests and does not override your fundamental rights and freedoms.
  • Consent (Article 6(1)(a) GDPR): Where we send marketing email communications, we rely on your consent, which you provide by submitting a form expressing interest in our products. You may withdraw consent at any time by unsubscribing.
  • Legal Obligation (Article 6(1)(c) GDPR): We may process personal data where required to comply with a legal obligation.

We have determined that Legitimate Interests is the appropriate primary legal basis for our B2B inquiry processing because: (a) you have actively sought information about our products; (b) the processing is limited to business contact information; and (c) you can reasonably expect to be contacted in response to an inquiry submitted to a business.

6. Cookies and Tracking Technologies

6.1 What We Use

We use the following cookies and tracking technologies on our Sites:

  • Google Analytics: We use Google Analytics to collect anonymized data about how visitors use our Sites. This helps us understand traffic patterns and improve user experience. Google Analytics may set cookies on your device. For more information, see Google’s Privacy Policy at policies.google.com/privacy.
  • Meta (Facebook) Pixel: We use the Meta Pixel to measure the effectiveness of our advertising, build retargeting audiences, and understand how visitors interact with our Sites after viewing our ads. The Meta Pixel may associate your browser with your Facebook profile if you are logged into Facebook. For more information, see Meta’s Privacy Policy at facebook.com/privacy/policy.
  • GoHighLevel (GHL): Our customer relationship management platform (GoHighLevel) may set functional cookies to support form submissions, session management, and email tracking. These cookies are necessary for our forms and communication tools to function properly.

6.2 Your Cookie Choices

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or delete existing ones. Please note that disabling cookies may affect the functionality of certain parts of our Sites.

EU/EEA visitors: We will seek your consent before placing non-essential cookies (analytics, advertising) in jurisdictions where this is required by law. You may withdraw consent at any time by adjusting your cookie preferences.

Opt-out of Google Analytics: You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout.

Opt-out of Meta advertising: You can manage your Meta ad preferences at facebook.com/ads/preferences or through the Digital Advertising Alliance opt-out tool at aboutads.info/choices.

7. How We Share Your Information

We do not sell your personal information. We do not share your personal information with third parties for their own marketing purposes. We share your information only in the following limited circumstances:

7.1 Authorized Regional Dealers

If you are located in a geographic area served by one of our authorized international dealers, and you have submitted an inquiry requesting assistance or information, we may share your name, contact information, and inquiry details with the relevant authorized dealer so they can respond to your inquiry. Our dealers are contractually required to handle your information appropriately and use it only to respond to your inquiry.

7.2 Service Providers (Data Processors)

We use the following third-party service providers who may have access to your personal data solely to perform services on our behalf:

  • GoHighLevel (GHL): Our CRM, email marketing, and funnel platform. GHL processes data submitted through our forms and powers our email communications.
  • Google LLC: Analytics services (Google Analytics). Processes anonymized behavioral data.
  • Meta Platforms, Inc.: Advertising and retargeting services (Meta Pixel). May process behavioral data for ad measurement and audience building.

All service providers are contractually bound to process your data only on our instructions, maintain appropriate security measures, and comply with applicable privacy laws.

7.3 International Data Transfers

Our service providers are primarily based in the United States. If you are located in the EEA, UK, or another jurisdiction with data transfer restrictions, your personal data will be transferred to and processed in the United States. We rely on the following transfer mechanisms to ensure adequate protection:

  • Standard Contractual Clauses (SCCs) as approved by the European Commission, where applicable
  • The EU-US Data Privacy Framework, where our processors are certified participants

By using our Sites and submitting your information, you acknowledge that your data may be transferred to and processed in the United States.

7.4 Legal Requirements

We may disclose your information if required to do so by law, regulation, or legal process, or if we believe in good faith that disclosure is necessary to protect the rights, property, or safety of H. Barber & Sons, our customers, or the public.

8. Data Retention

We retain personal information submitted through our contact forms indefinitely in our CRM system, as our products have long sales cycles and customers may return years after an initial inquiry. We retain this data to:

  • Maintain a history of your relationship with H. Barber & Sons
  • Support after-sales service and follow-up
  • Comply with any applicable legal or regulatory obligations

You may request deletion of your personal data at any time (see Section 10 below). Upon a verified deletion request, we will remove your personal information from our active systems within 30 days, subject to any legal obligations requiring retention.

Anonymized, aggregated analytics data (Google Analytics) is retained in accordance with Google’s data retention policies and does not contain personally identifiable information.

9. Data Security

We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Access controls limiting who can access personal data in our CRM
  • Encrypted data transmission via HTTPS on all our Sites
  • Use of reputable, security-certified third-party platforms (GHL, Google, Meta)

No method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately at hbarber@hbarber.com.

10. Your Privacy Rights

10.1 Rights for All Users

Regardless of your location, you have the right to:

  • Opt out of marketing emails at any time by clicking the unsubscribe link in any email we send you, or by contacting us directly
  • Request information about what personal data we hold about you
  • Request correction of inaccurate personal data
  • Request deletion of your personal data (subject to any legal obligations requiring retention)

To exercise any of these rights, please contact us at hbarber@hbarber.com or (203) 729-9000.

10.2 Additional Rights for EEA, UK, and Swiss Users (GDPR)

If you are located in the EEA, UK, or Switzerland, you have the following additional rights under the GDPR:

  • Right of Access (Article 15): Obtain a copy of the personal data we hold about you
  • Right to Rectification (Article 16): Request correction of inaccurate or incomplete data
  • Right to Erasure (Article 17): Request deletion of your personal data (“right to be forgotten”), subject to legal grounds for retention
  • Right to Restriction of Processing (Article 18): Request that we limit how we use your data in certain circumstances
  • Right to Data Portability (Article 20): Receive your personal data in a structured, machine-readable format
  • Right to Object (Article 21): Object to processing based on legitimate interests, including for direct marketing
  • Right to Withdraw Consent (Article 7(3)): Where processing is based on consent, withdraw that consent at any time without affecting the lawfulness of prior processing

To exercise any of these rights, please contact us at hbarber@hbarber.com. We will respond to verified requests within 30 days. If we are unable to fulfill your request, we will explain why.

You also have the right to lodge a complaint with your local data protection authority. In the EU, you can find your national authority at edpb.europa.eu/about-edpb/board/members_en.

10.3 Connecticut Users (CTDPA)

Connecticut residents have rights under the Connecticut Data Privacy Act (CTDPA), effective January 1, 2023. You have the right to:

  • Access and obtain a copy of your personal data
  • Correct inaccuracies in your personal data
  • Delete personal data provided by or obtained about you
  • Opt out of the processing of personal data for targeted advertising (note: we do not sell personal data)

H. Barber & Sons processes personal data of Connecticut residents well below the CTDPA processing thresholds. However, we honor these rights in good faith for all Connecticut residents. To submit a request, contact us at hbarber@hbarber.com or (203) 729-9000.

10.4 California Users (CCPA Notice)

California residents are advised that H. Barber & Sons does not sell personal information as defined under the California Consumer Privacy Act (CCPA). We do not have actual knowledge that we sell the personal information of consumers under 16 years of age.

11. Children’s Privacy

Our Sites are not directed to individuals under the age of 18. We do not knowingly collect personal information from anyone under 18. If we become aware that we have collected personal information from a minor without appropriate consent, we will take steps to delete that information promptly. If you believe we may have collected information from or about a minor, please contact us at hbarber@hbarber.com.

12. Third-Party Links and Embedded Tools

Our Sites may contain links to third-party websites and may embed tools hosted on third-party platforms (including ScoreApp and Replit). We have no control over the content or privacy practices of these third parties. This Privacy Policy does not apply to third-party websites or tools. We encourage you to review the privacy policies of any third-party services you use through or in connection with our Sites.

13. Email Communications and Marketing

We send email communications only to individuals who have submitted a form on our Sites expressing interest in our products or requesting information. By submitting such a form, you consent to receiving relevant follow-up emails from H. Barber & Sons.

Every marketing email we send includes an unsubscribe link. You may opt out of marketing emails at any time by:

  • Clicking the unsubscribe link in any email
  • Emailing us at hbarber@hbarber.com with “Unsubscribe” in the subject line
  • Calling us at (203) 729-9000

Transactional emails (such as direct replies to your inquiry) are not subject to opt-out as they are necessary to respond to your request.

14. Online Advertising and Retargeting

We may use the Meta Pixel and similar advertising technologies to show relevant advertisements to people who have previously visited our Sites (“retargeting”). This means that after visiting hbarber.com or a subdomain, you may see advertisements for H. Barber & Sons on Facebook, Instagram, or other platforms.

These advertisements are served using anonymous audience data based on your browsing behavior. We do not share your personal contact information (name, email, phone) with Meta for advertising purposes, unless you have explicitly submitted a form and we use a privacy-safe custom audience feature that matches hashed data.

You can opt out of interest-based advertising by:

  • Adjusting your ad preferences at facebook.com/ads/preferences
  • Using the Digital Advertising Alliance opt-out tool at aboutads.info/choices
  • Enabling “Limit Ad Tracking” on your mobile device

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we update this policy, we will revise the “Last Updated” date at the top of this page. We encourage you to review this policy periodically.

For material changes that significantly affect how we handle your personal information, we will make reasonable efforts to notify you, such as by posting a prominent notice on our Sites or sending an email to known contacts.

16. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

H. Barber & Sons, Inc.

Attn: Privacy Inquiries

15 Raytkwich Road

Naugatuck, Connecticut 06484

United States

Email: hbarber@hbarber.com

Phone: (203) 729-9000

We aim to respond to all privacy inquiries within 30 days.

This Privacy Policy was prepared for H. Barber & Sons, Inc. It is provided for informational purposes and does not constitute legal advice. H. Barber & Sons recommends periodic review by qualified legal counsel.